product

Kevin's Test

Big week for Instagram. The product is clearly in good hands with Facebook, but what an exciting ride for founders, Kevin System and Mike Krieger. We’re excited to see what they build next!

From NYTimes:

“Instagram was founded in 2010, but initially focused on location check-ins as an app called Burbn. Mr. Krieger and Mr. Systrom noticed that early Burbn users were heavily using the app’s photo features, so they retooled it around sharing photos and changed the name.”

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Ship that product! But pay attention to details.

Photo by  rawpixel  on  Unsplash

Photo by rawpixel on Unsplash

You need a good balance of urgency and quality when pushing a new product out there. The key is to figure out how to do that efficiently each time. (Easier said than done.)

Good insights from Forbes on “3 Shortcuts That Will Sabotage Your Product Launch”

“You should be excited about bringing your new product to market, but don’t let that excitement cause you to take shortcuts that will only set you back in the long run.”

Building a Design Thinking Culture

The concepts are great, but without an environment for it to thrive, Design Thinking is just a bunch of text.

“Everybody’s talking about innovation these days. While many organizations focus on innovation and Design Thinking as a way to innovate, the most successful organizations focus on creating a culture in which innovation thrives.

Great article via: The Change Designers

Design Thinking In The News

Good mention of the benefits of Design Thinking in creating new products and services by Christina Wodtke. 

"over time I’ve discovered that the oft-parodied approach to Design Thinking — a lot of post-its and a lot of prototyping — works better than nearly any other approach to product and service innovation."

"Design is the art of the making the complex clear, the disordered ordered, the unusable usable. So when companies run into a truly intractable challenge such as a complex tool menu that needs sorting out, or integrating an algorithm that doesn’t make sense to users, or finding a market application for a crazy bit of new technology… the first they’ll want to do is a hire a good designer."