innovate

Designers rise to top jobs as companies rethink how to inspire the consumer

Design and “Design Thinkers” are more important than ever. Via CNBC

With technological innovation comes constantly changing expectations, so it is getting harder than ever to provide consumers with new and improved experiences. 

The upshot: Executives with design backgrounds are rising to the top and, in some cases, delivering billions in new revenue.

Source: ShutterStock

Source: ShutterStock

Building a Design Thinking Culture

The concepts are great, but without an environment for it to thrive, Design Thinking is just a bunch of text.

“Everybody’s talking about innovation these days. While many organizations focus on innovation and Design Thinking as a way to innovate, the most successful organizations focus on creating a culture in which innovation thrives.

Great article via: The Change Designers

How Intuit Used Design Thinking To Boost Sales By $10M In A Year

Good insights on using Design Thinking to be more innovative.

"To test their idea, the team suggested changes to the script used in the call center. They then ran some quick tests right then, on the fly, with call center staff, customers, and prospects.

In a very short period of time they learned that many more people were interested in buying just one seat, or three seats. As a result, after further testing, they changed their policy to sell individual and smaller numbers of seats. What was the result of this small customer-centric, quick prototype test? A $10 million increase in sales in the first year."

Source: FastCoDesign.com

Paper Prototypes: The Darling of Design Thinking

Important points about low-fidelity tests leveraged in Design Thinking via Forbes.

“Low fidelity tests are the darling of design thinking, and you have to constantly try out and toss new ideas that don’t work for customers. It takes discipline to say, “Okay, engineers. We’re not going to start building this yet because we’ve got to draw pictures first and show it to more people.” Getting this right is more important than just pushing out a product. Invest time early on in the iterative process so that once you are ready to develop a product, it is full speed ahead.”