Big week for Instagram. The product is clearly in good hands with Facebook, but what an exciting ride for founders, Kevin System and Mike Krieger. We’re excited to see what they build next!
“Instagram was founded in 2010, but initially focused on location check-ins as an app called Burbn. Mr. Krieger and Mr. Systrom noticed that early Burbn users were heavily using the app’s photo features, so they retooled it around sharing photos and changed the name.”
You need a good balance of urgency and quality when pushing a new product out there. The key is to figure out how to do that efficiently each time. (Easier said than done.)
Good insights from Forbes on “3 Shortcuts That Will Sabotage Your Product Launch”
“You should be excited about bringing your new product to market, but don’t let that excitement cause you to take shortcuts that will only set you back in the long run.”
Good insights from Forbes on Design Thinking.
Despite effectively inventing the digital camera, and investing millions in the development of digital technologies during the 1990s, the company decided against selling digital cameras, choosing to instead continue developing film cameras, fearing the move to digital would heavily damage their existing business. Those within the company decided that, because digital picture quality was relatively poor compared to film, there would be no significant demand for the product. The repercussions of this decision proved to be the company’s undoing.
By not taking the trouble to ask potential customers for their opinions, Kodak was left on the back foot when the likes of Canon and Nikon , who had not been seen as fierce competition before, swiftly moved into the digital camera market and quickly won customer approval. When Kodak finally did manage to put a digital camera on the market they again read consumer demand incorrectly: though their camera produced a far superior image, the price was far out of the reach of most families’ budgets. What killed Kodak was not incorporating ‘design thinking’ into their innovation and business development
Being able to put yourself in the shoes of the customer always has been and still is vital for businesses to succeed. This is the essence of design thinking. However, many products and services fail as a result of managers not consulting with or listening to the needs of their target audiences.
Design and “Design Thinkers” are more important than ever. Via CNBC
With technological innovation comes constantly changing expectations, so it is getting harder than ever to provide consumers with new and improved experiences.
The upshot: Executives with design backgrounds are rising to the top and, in some cases, delivering billions in new revenue.
Important points about low-fidelity tests leveraged in Design Thinking via Forbes.
“Low fidelity tests are the darling of design thinking, and you have to constantly try out and toss new ideas that don’t work for customers. It takes discipline to say, “Okay, engineers. We’re not going to start building this yet because we’ve got to draw pictures first and show it to more people.” Getting this right is more important than just pushing out a product. Invest time early on in the iterative process so that once you are ready to develop a product, it is full speed ahead.”
DVI used to quantify Design Thinking efforts via Fortune:
“Finally, design thinking and co-creation isn’t a fad, but rather a new way for all problem solvers to put the user at the center of a problem to develop solutions from the outside in rather than the inside out.
As a result, we see design not as a pure factor that makes our DVI companies’ stocks perform better on the stock market, but rather as a highly integrated and influential force that enables the organization to achieve outsized results.”