creativity

How Intuit Used Design Thinking To Boost Sales By $10M In A Year

Good insights on using Design Thinking to be more innovative.

"To test their idea, the team suggested changes to the script used in the call center. They then ran some quick tests right then, on the fly, with call center staff, customers, and prospects.

In a very short period of time they learned that many more people were interested in buying just one seat, or three seats. As a result, after further testing, they changed their policy to sell individual and smaller numbers of seats. What was the result of this small customer-centric, quick prototype test? A $10 million increase in sales in the first year."

Source: FastCoDesign.com

Execution First and Strategy Second

Great read from Rosabeth Moss Kanter about execution and strategy.

“For all the faddish talk about audacious goals and moonshots, the bigger an unproven promise, the harder the fall when execution doesn’t match the hype. It is important to avoid the temptation to declare victory at an announcement of a strategy — the photo op of merger partners’ handshakes, the external award for product design, or the big donation for work not undertaken — only to find that the merger dissolves, customers ignore the product, and the new work never gains traction.

In short, encourage innovation, begin with execution, and name the strategy later.”

Source: Harvard Business Review