Big week for Instagram. The product is clearly in good hands with Facebook, but what an exciting ride for founders, Kevin System and Mike Krieger. We’re excited to see what they build next!
“Instagram was founded in 2010, but initially focused on location check-ins as an app called Burbn. Mr. Krieger and Mr. Systrom noticed that early Burbn users were heavily using the app’s photo features, so they retooled it around sharing photos and changed the name.”
Good insights from Forbes on Design Thinking.
Despite effectively inventing the digital camera, and investing millions in the development of digital technologies during the 1990s, the company decided against selling digital cameras, choosing to instead continue developing film cameras, fearing the move to digital would heavily damage their existing business. Those within the company decided that, because digital picture quality was relatively poor compared to film, there would be no significant demand for the product. The repercussions of this decision proved to be the company’s undoing.
By not taking the trouble to ask potential customers for their opinions, Kodak was left on the back foot when the likes of Canon and Nikon , who had not been seen as fierce competition before, swiftly moved into the digital camera market and quickly won customer approval. When Kodak finally did manage to put a digital camera on the market they again read consumer demand incorrectly: though their camera produced a far superior image, the price was far out of the reach of most families’ budgets. What killed Kodak was not incorporating ‘design thinking’ into their innovation and business development
Being able to put yourself in the shoes of the customer always has been and still is vital for businesses to succeed. This is the essence of design thinking. However, many products and services fail as a result of managers not consulting with or listening to the needs of their target audiences.
Great read from Rosabeth Moss Kanter about execution and strategy.
“For all the faddish talk about audacious goals and moonshots, the bigger an unproven promise, the harder the fall when execution doesn’t match the hype. It is important to avoid the temptation to declare victory at an announcement of a strategy — the photo op of merger partners’ handshakes, the external award for product design, or the big donation for work not undertaken — only to find that the merger dissolves, customers ignore the product, and the new work never gains traction.
In short, encourage innovation, begin with execution, and name the strategy later.”
Source: Harvard Business Review
Great stuff from Forbes on Design Thinking and Resilience :
"One of the most important aspects of resilience involves developing a flexible way of thinking about challenge and adversity and being able to solve problems in an accurate way.
Design thinking is a type of innovation methodology – a problem solving process to help you generate options, test strategies, and get feedback so that you can develop something (often applied to facilitate the creation of new products or processes). As I discovered, design thinking is also a great tool to help you get unstuck and problem solve life’s biggest challenges."